DSi is seeking a Digital Marketing Specialist to drive the marketing initiatives for our SaaS products. The ideal candidate will play a vital role in maintaining the product portfolio, developing digital marketing strategies & executing them to reach the target market. This position requires someone who is tech-savvy and possesses a knack for content creation & digital platforms.

• Maintain and manage our product portfolio, ensuring accurate representation and positioning in the target market.

• Finding horizons for DSi’s products & services in the international market.

• Develop comprehensive digital marketing strategies for our target audience, utilizing various digital channels.

• Execute marketing plans effectively, monitoring performance and adjusting strategies as needed to meet objectives.

• Collaborate with cross-functional teams such as Product Development, UI/UX & other relevant teams to align marketing efforts with overall business goals.

• Write engaging and persuasive content for marketing materials such as social media posts, email campaigns, and advertisements to maximize the product visibility & create engagement with our customers, which will eventually drive the sales of our software products.

• Stay up-to-date with industry trends and best practices in digital marketing, implementing innovative ideas to drive engagement.

• Bachelor's degree in any discipline.

• Excellent communication skills, both verbal and written.

• 2 to 3 years of experience in product/service portfolio management and marketing strategy, preferably in the digital product domain.

• Strong understanding of digital platforms and technologies, including Social Media, Marketing tools, SEO tools and Analytics tools.

• Ability to think creatively and strategically, translating business objectives into actionable marketing plans.

• In-campus free lunch, snacks.

• Two festival bonuses.

• Yearly increments

• Healthcare coverage

• Courses & Certification

• Marriage bonus