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Digital Marketing Specialist
Posted on 19 May 2024
Deadline on 5 Jun 2024
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Description

DSi is seeking a Digital Marketing Specialist to drive the marketing initiatives for our SaaS products. The ideal candidate will play a vital role in maintaining the product portfolio, developing digital marketing strategies & executing them to reach the target market. This position requires someone who is tech-savvy and possesses a knack for content creation & digital platforms.

Requirements
  • Bachelor's degree in any discipline.

  • Excellent communication skills, both verbal and written.

  • 2 to 3 years of experience in product/service portfolio management and marketing strategy, preferably in the digital product domain.

  • Strong understanding of digital platforms and technologies, including Social Media, Marketing tools, SEO tools and Analytics tools.

  • Ability to think creatively and strategically, translating business objectives into actionable marketing plans.

Responsibilities
  • Maintain and manage our product portfolio, ensuring accurate representation and positioning in the target market.

  • Finding horizons for DSi’s products & services in the international market.

  • Develop comprehensive digital marketing strategies for our target audience, utilizing various digital channels.

  • Execute marketing plans effectively, monitoring performance and adjusting strategies as needed to meet objectives.

  • Collaborate with cross-functional teams such as Product Development, UI/UX & other relevant teams to align marketing efforts with overall business goals.

  • Write engaging and persuasive content for marketing materials such as social media posts, email campaigns, and advertisements to maximize the product visibility & create engagement with our customers, which will eventually drive the sales of our software products.

  • Stay up-to-date with industry trends and best practices in digital marketing, implementing innovative ideas to drive engagement.

Benefits
  • In-campus free lunch, snacks.

  • Two festival bonuses.

  • Yearly increments

  • Healthcare coverage

  • Courses & Certification

  • Marriage bonus

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